Through the 1st of the year we are doing gift cards as $25 for $20, $50 for $40, and $100 for $75.
We've sold 5 of the $100 this past week and several of each of the other, but it's also increased visibility of the card promo has sold smaller denominations that don't have the discount. Today we sold 25 $10 to one of our regulars as well. After the holidays, we will streamline the offer, but it's $$ up front and most are already loyal customers as it is.
We have several customers who load up the gift card every few weeks rather than using credit. It eliminates the fees and I'd rather remind someone to use "caffe d'bolla" rather than "Discover". :)