Give discounts to attract new drinkers? - Barista Exchange2024-03-28T22:11:34Zhttps://www.baristaexchange.com/forum/topics/give-discounts-to-attract-new?commentId=1688216%3AComment%3A281732&x=1&feed=yes&xn_auth=noJust a thought, instead of pa…tag:www.baristaexchange.com,2009-01-07:1688216:Comment:2817322009-01-07T05:47:24.987ZCedrichttps://www.baristaexchange.com/profile/Cedric
Just a thought, instead of <b>paying</b> for an ad, you can have the college paper write an article about you and throw in a 10% discount in the article. Sometimes the numbers of coupons returned to the money payed for the ad don't justify it. If you get 15 coupons a day instead of 15 coupons a week, then it might be worth it.
Just a thought, instead of <b>paying</b> for an ad, you can have the college paper write an article about you and throw in a 10% discount in the article. Sometimes the numbers of coupons returned to the money payed for the ad don't justify it. If you get 15 coupons a day instead of 15 coupons a week, then it might be worth it. Ideas For discount:
Buy 6 get…tag:www.baristaexchange.com,2009-01-07:1688216:Comment:2816802009-01-07T05:26:24.180ZCharbellohttps://www.baristaexchange.com/profile/Charbello
Ideas For discount:<br />
Buy 6 get 7 free<br />
get 20% off of the second cup if customer buy another one at the same day<br />
or you can do day time special when it slows at your business, like any coffee any size for $2.25 or whatever price.
Ideas For discount:<br />
Buy 6 get 7 free<br />
get 20% off of the second cup if customer buy another one at the same day<br />
or you can do day time special when it slows at your business, like any coffee any size for $2.25 or whatever price. That is a great idea and it w…tag:www.baristaexchange.com,2008-12-31:1688216:Comment:2744092008-12-31T21:33:11.291Zcomforteagle1965https://www.baristaexchange.com/profile/comforteagle1965
That is a great idea and it will bring that demographic closer to you as a company. Just be careful, discounts can be overdone. You do not want to look like a discount shop.
That is a great idea and it will bring that demographic closer to you as a company. Just be careful, discounts can be overdone. You do not want to look like a discount shop. A few more thoughts...
"Loya…tag:www.baristaexchange.com,2008-12-31:1688216:Comment:2743712008-12-31T21:02:31.741ZBradyhttps://www.baristaexchange.com/profile/Brady
A few more thoughts...<br />
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"Loyalty card" buy 10 get one free is (at least) a perpetual 10% discount. Account for this in your margin projections, and understand what it will do before you begin to offer it. Discontinue at your peril! Honestly, there are lots of ways that you can build loyalty... this card is not going to do nearly as much as great quality, atmosphere, relationships, service, etc. It does reward your best customers though, which is nice. We do it.<br />
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With promotions, remember that…
A few more thoughts...<br />
<br />
"Loyalty card" buy 10 get one free is (at least) a perpetual 10% discount. Account for this in your margin projections, and understand what it will do before you begin to offer it. Discontinue at your peril! Honestly, there are lots of ways that you can build loyalty... this card is not going to do nearly as much as great quality, atmosphere, relationships, service, etc. It does reward your best customers though, which is nice. We do it.<br />
<br />
With promotions, remember that your purpose is to drive increased traffic to your store. Mike's point is good - you want something that your prospective customer will notice but that you won't lose your shirt on.<br />
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On the subject of tracking, lots of people just don't use coupons. Your ad is more effective than it looks based on coupon returns. We've done a few coupon ads in publications and a few flyer distributions... in all cases, lots of people said they saw the flyer or ad but didn't redeem the coupon. The key is getting their attention and letting them know you are there. This is an area we are asked…tag:www.baristaexchange.com,2008-12-31:1688216:Comment:2741532008-12-31T17:06:03.436ZMike Spencehttps://www.baristaexchange.com/profile/MikeSpence
This is an area we are asked about a lot from customers shopping POS. First, I'll say again that unless you are tracking (accurately) your discounts and specials, you are missing out on if they are working.<br />
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We have a lot of customers who use bounce back coupons and discounts to try and build loyalty. The goal is to give the customers another reason (besides quality, customer service etc) to come back. John P is right in that this can be a double edged sword - You don't want to be the shop in…
This is an area we are asked about a lot from customers shopping POS. First, I'll say again that unless you are tracking (accurately) your discounts and specials, you are missing out on if they are working.<br />
<br />
We have a lot of customers who use bounce back coupons and discounts to try and build loyalty. The goal is to give the customers another reason (besides quality, customer service etc) to come back. John P is right in that this can be a double edged sword - You don't want to be the shop in town that people only go to because the price is cheap.<br />
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On coupons - Brady - I agree. The nice thing about a coupon is that you can market it as a $3.00 drink and get a FREE $1.25 pastry. You as the owner are not out $1.25 but the customer feels they are saving a $1.25. People expect coupons to have expirations as well. A $1.00 discount just does not ring as well with me as a FREE item.<br />
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On the Loyalty Card - Jason, I agree this can be a great promotion. Any of the buy x get 1 free seem to work well. The only issue is controlling if the crew is only punching it one time for each drink instead of three (true story and happened recently to me). One note, I had a customer that told me a long time ago that they try to brand it as a REWARDS card instead of a LOYALTY card. He told me they wanted the customer to feel rewarded by the store as opposed to loyal to a store - Possibly just a bit of pop psychology but I thought it made sense. The 10% student discount is a…tag:www.baristaexchange.com,2008-12-31:1688216:Comment:2741002008-12-31T16:33:28.595ZJason Dominyhttps://www.baristaexchange.com/profile/jdominy
The 10% student discount is a great idea. I don't agree with lots of long term discounting, although loyalty cards are a good idea. Like "Buy 10 get one cup free" kinda things. It encourages loyalty.
The 10% student discount is a great idea. I don't agree with lots of long term discounting, although loyalty cards are a good idea. Like "Buy 10 get one cup free" kinda things. It encourages loyalty. i should add to this only the…tag:www.baristaexchange.com,2008-12-31:1688216:Comment:2740102008-12-31T14:57:39.608ZDANhttps://www.baristaexchange.com/profile/DAN45
i should add to this only the first 200 or so drinks went to the originall place that gave me the coupon for a free drink .<br />
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<cite>DAN said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/give-discounts-to-attract-new#1688216Comment273999"><div>when the first machine showed up here about 15 years ago I said anyone who pays 3 dollars for a cup of coffee is crazy, every now and again they would hand out 20% off coupons and i would throw them away, 2 years latter I got a…</div>
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i should add to this only the first 200 or so drinks went to the originall place that gave me the coupon for a free drink .<br />
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<cite>DAN said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/give-discounts-to-attract-new#1688216Comment273999"><div>when the first machine showed up here about 15 years ago I said anyone who pays 3 dollars for a cup of coffee is crazy, every now and again they would hand out 20% off coupons and i would throw them away, 2 years latter I got a coupon in the mail for a free one and have been drinking as few as 1 a day and as many as 3 a day ever since, I started off with mochas then to snickers now I drink red eye always a 20 ounce ... so I can honestly say the one time free cup has got (12 years x 365 cups at least )= 4380 cups in return from me....<br/>I may be the exception or I may be the rule either way 1 free coupon returned over $13000.00 so far and counting from me</div>
</blockquote> when the first machine showed…tag:www.baristaexchange.com,2008-12-31:1688216:Comment:2739992008-12-31T14:49:50.300ZDANhttps://www.baristaexchange.com/profile/DAN45
when the first machine showed up here about 15 years ago I said anyone who pays 3 dollars for a cup of coffee is crazy, every now and again they would hand out 20% off coupons and i would throw them away, 2 years latter I got a coupon in the mail for a free one and have been drinking as few as 1 a day and as many as 3 a day ever since, I started off with mochas then to snickers now I drink red eye always a 20 ounce ... so I can honestly say the one time free cup has got (12 years x 365 cups at…
when the first machine showed up here about 15 years ago I said anyone who pays 3 dollars for a cup of coffee is crazy, every now and again they would hand out 20% off coupons and i would throw them away, 2 years latter I got a coupon in the mail for a free one and have been drinking as few as 1 a day and as many as 3 a day ever since, I started off with mochas then to snickers now I drink red eye always a 20 ounce ... so I can honestly say the one time free cup has got (12 years x 365 cups at least )= 4380 cups in return from me....<br />
I may be the exception or I may be the rule either way 1 free coupon returned over $13000.00 so far and counting from me I guess depending on the kind…tag:www.baristaexchange.com,2008-12-31:1688216:Comment:2737452008-12-31T05:33:25.402ZJmyWhsprshttps://www.baristaexchange.com/profile/JmyWhsprs
I guess depending on the kind of store you have.<br />
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In my opinion, if you have a small,local coffee shop, don't advertise discounts but instead, give people free extra shots, no charge syrup adds... etc... It makes people feel like they are cool!
I guess depending on the kind of store you have.<br />
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In my opinion, if you have a small,local coffee shop, don't advertise discounts but instead, give people free extra shots, no charge syrup adds... etc... It makes people feel like they are cool! Yes. I can see both sides on…tag:www.baristaexchange.com,2008-12-05:1688216:Comment:2479662008-12-05T05:01:02.295ZAl Sotohttps://www.baristaexchange.com/profile/AlSoto
Yes. I can see both sides on this. Now perhaps also targeting a select group would be better. So in my case, a college paper that only goes to 4-5000 students and not the whole town may not be a bad idea.<br />
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<cite>Brady said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/give-discounts-to-attract-new#1688216Comment246780"><div><cite>Matt Swenson said:…</cite></div>
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Yes. I can see both sides on this. Now perhaps also targeting a select group would be better. So in my case, a college paper that only goes to 4-5000 students and not the whole town may not be a bad idea.<br />
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<cite>Brady said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/give-discounts-to-attract-new#1688216Comment246780"><div><cite>Matt Swenson said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/give-discounts-to-attract-new?page=1&commentId=1688216%3AComment%3A246591&x=1#1688216Comment246558"><div>What I am trying to say is that if you offer a discount, have a set time limit for the promotion. While doing so, closely monitor the amount of customers utilizing the discount and and watch your cost of goods sold to make sure they do not get too out of whack. Pennies saved translate to dollars made in this area.</div>
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This is why I like coupons - on flyers or in print ads if you are a new store. It gets the word out about your shop while limiting your overall liability. This way you can also be more generous that you could with a standing offer.<br/>
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This is a good discussion... lots of good points here.</div>
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