BEGIN:VCALENDAR PRODID:NingEventWidget-v1 VERSION:2.0 METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Los_Angeles X-LIC-LOCATION:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:1688216:Event:781781 DTSTAMP:20260408T053103Z SUMMARY:I'll have Twitter and YouTube in my Coffee DESCRIPTION:Interactive websites, blogs, Facebook, Twitter, YouTube an d other forms of networking are increasingly viable ways to market. Th is panel will illustrate how key industry players made the plunge into social media and how they are using these tools to benefit their busi nesses and expand the specialty coffee industry world. How much time, energy and money should my company invest in social media? Who should coordinate these efforts? What kind of return on my investment can I e xpect? Each panelist will tell his or her story and experiences, and r elate how their experiences have influenced their perception of social media.\n\nPresenter 1: Sarah Allen, Co-founder and Editor, Barista Ma gazine\nSarah Allen is the co-founder and editor of Barista Magazine, an internationally distributed trade publication for specialty coffee retailers and baristas. Sarah has reported on the specialty coffee ind ustry since 2002 and was a founding member of the Specialty Coffee Ass ociation of America\'s United States Barista Championship Committee. I n 2007, Barista Magazine launched a blog, Pasteboard, which now draws more than 15,000 visitors monthly, making Barista Magazine\'s online p resence stronger and broader than any other coffee print journal. Sara h holds a Masters degree in Journalism and is a regular contributor on issues pertaining to the coffee industry for The Guardian.\n\nPresent er 2: Matt Milletto, Vice President, Bellissimo and Founder, Barista E xchange, Bellissimo\nMatt Milletto is Bellissimo's Vice President. Mat t has extensive experience in retail coffee and has managed multiple c offeehouses and worked as a barista since 1994. Matt is the Director o f the American Barista & Coffee School and is one of four lead barista s in Bellissimo's Advanced Barista Training/Fancy Pours DVD. He regula rly speaks at Coffee Fest, Specialty Coffee Association of America (SC AA), and other industry tradeshows and has been quoted in numerous new spapers and industry magazines. Matt sits on the SCAA Training Committ ee and the Espresso Training Sub-Committee. He is the founder of Baris taExchange.com, the coffee industry's leading networking and social me dia website.\n\nPresenter 3: David Pohl, Head Roaster and Associate Gr een Coffee Buyer, Licensed Q Grader, Equator Estate Coffees and Teas\n David Pohl serves as Equator head roaster and works with co-founder Br ooke McDonnell to source green coffees from around the world. In this capacity he manages daily operations and quality control at Equator. H e has traveled extensively in South and Central America, is fluent in Spanish, is a member of the editorial advisory board for Roast Magazin e and is a Licensed Q-Grader. David also manages the Latin American mi cro-credit initiatives. Prior to joining Equator, David worked for two Bay Area roasters and Transfair USA. He has a master’s degree in La tin American Studies from UC Berkeley.\n\nPresenter 4: SESSION MODERAT OR: Nichole DuPont, Graphic Designer, Bunn-O-Matic Corporation\nAs coo rdinator of BUNN’s social marketing initiatives, Nichole regularly t weets, maintains the company’s Facebook page, and manages the two co rporate blogs. She keeps a pulse on specialty coffee topics online, an d she tries to keep pace with the almost hourly changes in social mark eting. Nichole served as a coordinator for the SCAA panel Penning the Perfect Cup in 2009 and volunteers her time to the IWCA (International Women’s Coffee Alliance) marketing committee focusing in social mar keting activities. In her spare time, she designs marketing materials and writes copy.\n\nFor more information visit https://www.baristaexch ange.com/events/ill-have-twitter-and-youtube DTSTART;TZID=America/Los_Angeles:20100417T090000 DTEND;TZID=America/Los_Angeles:20100417T101500 CATEGORIES:scaa, 2010, expo, lecture LOCATION:Anaheim Convention Center, Room 207A WEBSITE:http://scaaexposition.org/?p=lectures URL:http://scaaexposition.org/?p=lectures CONTACT: ORGANIZER;CN="Nichole DuPont":https://www.baristaexchange.com/profile/ NicholeDuPont ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/ file/get/91916063?profile=original ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Matt Mil letto":https://www.baristaexchange.com/profile/mattmilletto ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN=FinerGrin d:https://www.baristaexchange.com/profile/FinerGrind ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Tara She nson":https://www.baristaexchange.com/profile/TaraShenson ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Nichole DuPont":https://www.baristaexchange.com/profile/NicholeDuPont END:VEVENT END:VCALENDAR