‘Although we've not seen the take up we'd have liked across industry, we still support carbon labelling as a way of helping consumers and business to understand and reduce their carbon emissions,’ says Martyn Seal, director for sustainability in Europe at PepsiCo, which owns the Walkers brand.
The media frenzy that erupted as Tesco admitted having second-thoughts on carbon footprint labels may have inflicted lasting damage on a once promising sector.
Back in 2007, when former CEO Terry Leahy promised to bring in carbon labels for all Tesco products everything seemed rosy. Soon after, the company announced a trial of the Carbon Trust’s Carbon Reduction Label, promising a ‘revolution in green consumption’. Consumers would be able to know from the label the amount of greenhouse gases used during the life of each product.
Fast-forward to 2012 and Tesco has now decided to drop the Carbon Trust label, putting in doubt its entire future in carbon labelling. The chain denies it has given up on carbon labels, saying it is simply “re-evaluating” what works for its customers.
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