Well-known cafés today seem to have a high volume of customers that frequent them on a daily basis, so it’s no wonder many entrepreneurs decide to give precisely this type of business a go. However, this endeavour demands that we tackle a lot of challenging aspects such as budgeting issues, location pursuit, staff hiring, selection of menu and inventory, and at last, smart branding. Let’s see in more detail what it takes to open and manage a successful café.
If you’re barely a man with an idea, starting up your own coffee shop business will require some outside sources of funding. For instance, you can appeal to the local community and your influential friends to invest in your promising enterprise. Some small places, like Minera in North Wales UK, are or a community spot. In their case, a little push from a celebrity chef Heston Blumenthal has put them on a map and paved the way for potential sponsors. Alternatively, you can turn to a local bank with the best loan package.
Deciding on location
For example, if the traffic of commuters and pedestrians is linked to the opposite side of the street from your café, the chances are they will not cross the road to enter your establishment. So, what makes a perfect location perfect? It’s all dependent on:
your offer and neighbourhood competition
target groups and their habits (students need a nearby place, while organic food lovers may be more willing to commute to the city outskirts)
vicinity of office buildings, shopping malls and similar populous edifices
Securing a downtown location shouldn’t be your primary concern. Position your business smartly after a lot of research of the area’s character and needs.
There’s no doubt that people working for you are your biggest asset. Whatever your interior, menu and furniture may look like, if your staff are making a bad impression on customers, the business may quickly die out. Of course, don’t neglect the necessity of a proper training and good communication-based culture. Since you’ll be spending a good amount of time with your staff, try to be more of an unobtrusive guide than a meddling “helicopter” boss.
For starters, you have to decide whether your café will be a predominantly indoor establishment or you would like it to have an outdoor section as well. This will affect the choice of furniture for the entire coffee shop. The inside furnishings often include a combination of family booths, and simple romantic tables with. The basic inventory should include the necessary appliances like high-quality espresso machine and plenty of adequate tableware and decorative elements that set the mood. Also, if you want to serve breakfast sandwiches, similar to big chains like Starbucks, you’ll need a compact oven or two. The best solution is professional Bosch self cleaning oven, in this case better alternative than the microwave.
Firstly, come up with a concept and work from there to create a menu after your own heart. Here are some aspects you may want to consider:
Do you plan to specialise in drinks or food?
Side-treats and grubs or full meals?
Will you have table service or counter service alone?
What will your menu “say”, homely grandma’s kitchen or urban modern station?
Brand and marketing
Choosing a unique name for your café will help you stand out from the crowd of other coffee shops in town. Still, don’t make it too cryptic or difficult to remember. Make sure it is one-of-a-kind (not copied!) and easily interpreted into a logo for the menus, uniforms and online presentations. Next, it’s vital you start marketing long before the grand opening. Some of the marketing options on a budget involve flyers, social networks, and distribution of coupons and samples. Lastly, don’t forget to inform the media.
These are just a few of the important aspects you must cover to enable smooth running of your café. If you’re new in the business, team up with an experienced entrepreneur for more specific business tips and guidance.